Not everyone who starts up a website does it with the sole purpose of showcasing a hobby or sharing pictures. There are individuals out there who want to start online businesses and compete with the big guys. And there’s nothing wrong with wanting to be your own boss. If you want to make your site a success and get it to generate some money, maybe you should think about using a digital SEO agency.
What Is A Digital SEO Agency?
To those who are new to running an online business, chances are you’ll feel very intimidated, very fast. That’s because there are so many things you have to learn and implement in order to make your online business a success.
A digital SEO agency makes it easier for individuals to run their business without worry about the technical stuff. While you strategize from a business point of view, the agency will focus on making it work with your site and search engines.
But what are all the elements they help you with exactly?
There are four basic areas an online business owner should pay attention to. They are:
Website Design And Development
Everything about the site you present to users is important, from the design to the development. For example, if the site looks sleek and fresh, it will encourage more user-engagement. And the more users are engaged on the site, the more search engines will favor it.
The same goes for the development aspects. Another good example would be navigating the site. Is it full of distractions? Or can users easily find their way from one page to the next?
Creating Quality Content
Even if you have a powerful design working for the site, search engines aren’t going to display your front page to users. Instead, they are going to look for quality content, focused on relevant search terms.
Naturally, the more quality content you have based on strong keywords, the better the chance of ranking higher.
Social Media And Back Linking
There’s no getting past how important social media has become to online business success. The opportunity for people to make their opinions heard in public has lead to a big strategy change for every business, online or offline.
A professional digital SEO agency, like Ignite Digital, for example, will help you to gain authority on social media platforms. As for back linking, no SEO strategy is complete without a few good back linking tactics.
Search Engine Optimization
Finally, the agency will tweak and optimize the site through several different methods, which ultimately leads to higher rankings and more traffic.
Why Is This Important?
The higher your site rank, the more organic traffic you’ll get. As it stands, about 75% of traffic never check on the second page of a search engine, because they find what they’re looking for on the first page.
And if you haven’t heard yet, organic traffic hold the highest conversion rates. That’s why you want the best digital SEO agency handling your optimization.